With addition of advanced motion graphic design software we can really value ad finished executions with real dynamic and style. The crews we use also have a host of ancillary equipment, meaning second and third cameras are in the mix without added cost to the budget making the end result look so much better than the actual budget.
We can always add expensive processes like colour grading and digital audio post production but video quality is improving simply because of advances in technologies making some of these added processes unnecessary.
The Melrose Health clip was filming over 3 days which carried the bulk of the cost. The editing and motion graphics components were minimal by comparison and it's budget fell around the $17K mark, whilst the Coca Cola record of event was approximately $5.5K.